Bring FAME to the brand at their 16th year of partnership with the US Open, ensuring consumers see Grey Goose as an "effortlessly stylish" brand quintessential to the US Open experience. Introduce Grey Goose’s new brand DNA center stage, with the famed Honey Deuce cocktail moving to a supporting role. The US Open is more than a game, it’s an occasion, an experience, and the right type of moment for GG to show up.